Redesign of a major telco site to increase mobile purchases

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A quick look

Redesigned a major telco website based on human-centered design principles to better serve mobile customers and drive online phone sales.

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Our Mission

Improve usability to drive increased sales revenue from mobile devices. Create both desktop and mobile friendly interfaces.

Our Approach

We reviewed existing customer journeys, personas and Google Analytics data to understand existing flows. We created multiple prototypes and tested with users and focused on fulfillment on stakeholders' KPIs. We deployed a customer journey measurement solution to enable measurement of before and after results following deployment of the new site.

Outcomes

  • Redesigned the corporate website and eShop, focusing on mobile users
  • Delivered within 6 months of initial kickoff
  • Increased orders from mobile by 8.5%
  • Increased revenues from mobile by 69%
  • Increased revenues from SEO by 42%

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