Redesign of a major telco site to increase mobile purchases


Product name


Scroll down

A quick look

Redesigned a major telco website based on human-centered design principles to better serve mobile customers and drive online phone sales.

0bbf33ed99344129a09df016a27022d4.jpg 5d6f6a93d9df4209ab7c0d6799766bbc.jpg e0a33062ce9b46198b7d7b76266f673e.jpg 74036b6448b44dffbf326d59af1dd609.jpg 56a8e6f9b6d3465db921a7a21041f006.jpg 4da6005f1384455db411800ae4c86967.jpg a845fd281bbf4d9d98504a98c02af428.jpg a3660b530af34135b38c36b0b0e784fb.jpg

Our Mission

Improve usability to drive increased sales revenue from mobile devices. Create both desktop and mobile friendly interfaces.

Our Approach

We reviewed existing customer journeys, personas and Google Analytics data to understand existing flows. We created multiple prototypes and tested with users and focused on fulfillment on stakeholders' KPIs. We deployed a customer journey measurement solution to enable measurement of before and after results following deployment of the new site.


  • Redesigned the corporate website and eShop, focusing on mobile users
  • Delivered within 6 months of initial kickoff
  • Increased orders from mobile by 8.5%
  • Increased revenues from mobile by 69%
  • Increased revenues from SEO by 42%

More of our work

P2P lending platform

Zonky is the biggest Czech P2P lending platform that connects people who want to invest money with people who need an investment. The product has been successfully handed over to the mother company and in the initial 2 years onboarded 11,000 investors and provided more than 4,000 loans provided.

See more

NYC's real estate platform for apartments & brokers

Igluu is a community-based real estate platform focused on seamless search and discovery. Unlike other sites, Igluu protects broker's exclusive listings, never auctioning their leads to random un-vetted agents.

See more